Volcanic Water
Deep beneath Mt. Etna, the most active volcano in Europe, flows a source of vitalizing spring water.
On its journey, this legendary water passes through layer upon layer of molten rock, formed over centuries of continuous eruptions, from which it absorbs the precious minerals Copper, Zinc and Selenium. This extraordinary water is the primary ingredient in all Rica hair products, bringing new life, bounce and shine to the hair.
Shine
Selenium lends brightness to the hair, keeping it strong, healthy and full of life.
Revitalizing colour
Copper helps in the formation of melanin, a key element for successful hair colour application, ensuring colour that is long lasting and vibrant.
Strengthening hair
Zinc leaves hair stronger and more resistant to damage from sun and wind, over-drying and over-styling.