The professional colouring treatment with a highly cosmetic formula that contains natural ingredients.

The wide but essential range of shampoos and treatments extraordinarily designed to satisfy all hair and scalp needs. The natural mediterranean ingredients and the sustainable packaging make Naturica the best choice in order to take care of the hair respecting the environmental.

The real pure and natural finishing rinse for the hair. The volcanic water eliminates toxins and heavy elements deposited on the hair, and makes your hair shinier.

The new Rica hair touch up.
Thanks to its micro pigments it ensures an immediate and uniform coverage of regrowth and gray hair between two color services.

The hair straightening treatment created with natural ingredients, for a long lasting straight hair.

Combined Anti-ageing Hair Restructuring System.

CROMEARTH is the latest generation of natural pigmented Masks at acid pH that renew and support hair cosmetic and natural color reflexes. Their concentrated formula enables the creation of a real custom-made enhancer with its range of 7 Masks and 1 Neutral, that work on color to intensify, tone, correct and re-pigment hair, for a very personalized color experience. All of them can be mixed to match the final desidered color effect.

The new haircare product line made with the unique Opuntia Oil, a very rare and precious oil extracted from pure seeds and cladodes of mediterranean prickly pears.

New ammonia free and acidic pH demi-permanent color technology, enriched with Prickly Pear and Aloe Vera extract for superior hydration and protection of skin and hair.
A unique color experience, emphasizes the natural color and strengthens the cosmetic coloring, with the added benefit of preserving the hair health.

NEWDAY is the new bleaching system developed by Rica and created to enhance the ability and creativity of every hair colourist all over the world.
The NEWDAY new bleaching products are formulated with specifically selected ingredients, in order to satisfy all the hair needs while bleaching.

NATURICA SUN, a brand new line dedicated to summer season, aiming to protect scalp and hair from aggressive conditions such as sunrays, sea salt, wind, limestone and UV rays.

The innovative biological formula with high power waving, allows you to give the hair a soft form, natural, well-defined and durable.