In the depths of Mount Etna runs a source of spring water that absorbs precious minerals from the layers of molten rock through which it flows. These minerals increasing its revitalising properties.

Plant known for its particular soothing, softening and calming properties. It gives the scalp the delicacy it needs.

Medicinal plant with soothing, softening and anti-inflammatory action. Its leaves are used to soothe the scalp.

Natural cosmetic element rich in mineral salts, proteins, trace elements and Vitamin B5. It re-invigorates the hair guaranteeing protection, nutrition and moisture.

Jojoba is a small shrub whose fruits are rich in proteins and nutrients. Its oil is an excellent nourishing treatment for the hair, which becomes softer and glossier.

The antioxidant par excellence, allows hair colour to last longer because it is less subject to oxidation by external agents.

Keratin extract is simply a blend of 4 amino acids that are reintegrated to the structure of the hair, to restore strength, health and shine.

They create a protective film that covers and protects the hair shaft, leaving it smooth, glossy, soft and easy to comb.

Thanks to its multidimensional molecular structure, “Colorica” stays inside the hair longer, to deliver longer lasting colour. The colour is therefore brighter for longer.