Rica has been fighting for a “responsible beauty” for 25 years, making it its point of reference. Responsible Beauty in all its aspects, from attention to nature and the environment to respect for men and animals.
To respond to an increasingly current and constantly growing demand, from Rica R&D laboratories was born Chromoplus Colorica, the first permanent hair coloring 100% vegan, dermatologically tested for intense, brilliant and long-lasting colors.
An ultra-delicate color, formulated with pure pigments and nourishing ingredients, free from irritating substances.

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